Hamroh, a company supporting women’s entrepreneurship, has partnered with Uzum Market to launch the “With Care for Women” collection, featuring products by women entrepreneurs from various regions of Uzbekistan, including those supported by Hamroh. The collection can be accessed directly from the app’s homepage and on the Uzum Market website.

The collection features products across a wide range of categories, from clothing, accessories, and textiles to food, pet supplies, and household goods. The assortment is regularly updated, allowing users to discover emerging local brands and learn about the stories behind their creators.

“Our mission is not only to help women start their own businesses, but also to ensure they have access to support at every stage of business development. Our partnership with Uzum creates new opportunities for women to reach a wider audience, receive training from experts, and access grant funding to scale their projects,” said Dilfuza Nurmatova, CEO of Hamroh.

“We believe that supporting women entrepreneurs is an investment in the country’s future. As Uzbekistan’s largest e-commerce platform, Uzum Market creates tools that help women grow and develop. Our partnership with Hamroh makes this support more systematic,” said Maria Skorik, Director of Communications and ESG at Uzum.

The initiative is part of the strategic partnership between Hamroh and Uzum, aimed at supporting women’s entrepreneurship and developing an inclusive digital economy, in line with the initiative of the President of the Republic of Uzbekistan and the relevant resolution on further improving the system of support for families and women.

The project includes not only the launch of the collection, but also grants for women entrepreneurs and an educational programme. In 2025, 12 e-commerce masterclasses were held, with another 24 planned across the country in 2026. Speakers include Hamroh mentors and Uzum Market experts.